Show In a Box
- Thématique
- Brand activation
Summary
Cubeboxes specially prepared for BRP
BRP Europe, Bombardier's recreational branch, chose Choup's to design a mobile, high-impact solution to match its ambitions. The result: two bespoke CubeBox structures, designed to showcase the group's various brands at events across Europe.
The flexibility and elegance of our CubeBoxes immediately appealed to BRP, so much so that the structures were renamed by the brand itself: “Show In a Box”. This name perfectly reflects their essence: an immersive, turnkey experience, capable of transporting the BRP universe everywhere, from trade shows to consumer events.
Show In A Box - BRP
Thanks to their modular design and customized layouts, these structures enable optimal presentation of BRP products, adapting to the specific requirements of each activation. Whether to display recreational vehicles, organize demonstrations or welcome partners and customers, “Show In a Box” offer a strong visual presence and dynamic staging.
For several years, Choup's has accompanied BRP on the roads of Europe with these emblematic structures. And because demand continues to grow, a third unit has been added to our fleet, enabling us to meet their needs even when several events are taking place simultaneously.
Show in a box pics
a long-term partnership
This project is a fine illustration of our partnership with BRP and our commitment to providing innovative solutions perfectly tailored to our customers' requirements. “Show In a Box” is much more than just an exhibition space: it's a signature, a striking concept that continues to make BRP shine throughout Europe.
