Alpine at Le Mans Classic 2025
- Type
- Extended solutions
- Thématique
- Sales & merchandising

Summary
Alpine x Choup’s: a showroom at the heart of Le Mans Classic
For Le Mans Classic 2025, Alpine called on the LAB Services agency to orchestrate its presence at the event. Together, LAB Services and Choup’s combined their expertise to design a space worthy of the French brand: a fully customised showroom, designed as a real living, sales and exhibition space.
Alpine - le Mans Classic
Located in the heart of the circuit, our ShowRoom was transformed into an immersive pop-up store, where visitors could discover the world of Alpine, its exclusive merchandising collections and the sporting spirit for which it is renowned.
A wonderful three-way collaboration
A wonderful three-way collaboration, carried out at a rapid pace, with a RoadShow unit tailor-made to embody French elegance and performance.
Would you like to organise a travelling event for your brand? Choup's will help you design and implement your project!
