KAPPA at Les Ardentes 2026

To mark the 2026 edition of Les Ardentes (1–4 July) in Liège, Choup’s worked with Kappa, the festival’s official merchandising partner, to design an original event activation aimed at introducing festival-goers to the brand’s world.

For this campaign, our ShowRoom XL was fully customised to become a genuine brand experience space.

The exterior of the event trailer was covered in full-body graphics, whilst the interior was fitted out with stretched canvas partitions, display stands dedicated to the Kappa collections and a screen showing a video recounting the brand’s history.

At the heart of this activation, visitors were invited to take part in an interactive game that allowed them to discover key moments in Kappa’s history in a fun and immersive way. This activity helped to forge a genuine connection between the brand and the public, whilst highlighting its partnership with the festival.

The ShowRoom XL also featured a rooftop converted into a chill zone, with limited access, offering festival-goers a special space to relax at the heart of the event. This set-up enhanced the trailer’s appeal and encouraged visitors to engage naturally with it throughout the festival.

To round off this experience, Choup's handled the production of a range of bespoke items, including beanbags, flags, sun loungers and various decorative elements designed to reinforce Kappa’s visual identity throughout the campaign.

This project perfectly illustrates Choup’s’ ability to design fully customised event vehicles for roadshows, festivals and brand activations. Thanks to bespoke customisation and spaces designed with the visitor experience in mind, our trailers become powerful communication tools capable of attracting, engaging and leaving a lasting impression on audiences.