Salon du 2 Roues 2026: SUZUKI stand

540m² stand surrounding a ShowRoom XL

For the 2026 Salon du 2 Roues motorcycle show in Lyon, Choup's installed its ShowRoom XL roadshow structure at the heart of the Suzuki stand and designed the entire stand around it. With its 540 m² (30 x 18 m) footprint, the space combines functionality and visual impact, offering visitors an immersive experience as soon as they arrive.

The interior of the ShowRoom XL has been divided into several offices, each designed to welcome partners in a professional and comfortable setting. The accessible rooftop invites visitors to relax and chat in a quieter space, enhanced by a large LED screen and an immersive visual display that creates an intimate atmosphere while increasing the stand's visibility.

Choup's took charge of the entire project, from laying the floor to installing the suspended truss, from lighting to custom-made podiums, designed to reflect the off-road spirit and identity of the brand. A retro area dedicated to the 8GSX, with black mesh and wood effects, provides a second original and contrasting atmosphere, inviting visitors to explore every corner of the stand.

*Pictures taken by ©Stephane Valembois - SV Agency