Salon du 2 roues 2026: TRIUMPH stand

For the 2026 Salon du 2 Roues motorcycle show in Lyon, Choup's assisted Triumph in designing and building a stand structured around two of our roadshow modules: a Showroom XL and a ShowBox. Located at the heart of the space, these structures served as the focal point around which the entire stand was designed.

The ShowRoom XL was divided into several offices designed for professional meetings, offering a comfortable and functional setting for welcoming partners and guests. Its semi-enclosed rooftop, accessible from the structure, provided a quieter space where visitors could take a break from the hustle and bustle of the stand while still enjoying a certain degree of privacy.

The ShowBox, meanwhile, housed a merchandising area dedicated to the brand's lifestyle universe, showcasing Triumph clothing and accessories.

To give rhythm to the visit, several different floor textures were created: carpeted areas, wooden flooring and an off-road effect, naturally structuring the different areas of the stand. Two display cases, featuring mannequins and Triumph equipment, completed the scene, while a photo booth invited visitors to leave with a souvenir of their visit.

The ensemble was completed by podiums showcasing the motorcycles and enhancing the visual impact of the stand.

*Pictures taken by ©Mathieu Diribarne