Sport Tour 2025 by Intersport

A mobile facility to promote sport among young people

For a month and a half — between August and mid-September — Intersport rolled out the Sport Tour 2025, a national tour designed to encourage young people to take up physical activity by offering them 100% free activities. For this ambitious project, Intersport and the French agency SPORTPACK entrusted Choup's with the design, layout and implementation of the mobile facility.

A Showroom XL2 transformed into an immersive Nike space

At the heart of the tour is our ShowRoom XL2 structure, completely redesigned as a genuine Nike merchandising space.
The interior was divided into three distinct areas, each dedicated to a different sporting world:

• Nike Run
• Nike Star Runner
• Nike Football

In addition:

• a closed office,
• and an accessible rooftop, partially protected by shade cloths.

In order to perfectly match Nike's visual standards, we worked from 3D renderings provided by the agency to recreate the desired experience identically.

Customised work to comply with Nike codes

In order to best replicate the aesthetic of existing Nike exhibition material, many elements were custom-made. Our teams worked with a wide variety of materials:

• Plexiglass for display stands,
• wood for podiums and steles,
• various metals for wardrobes and shoe racks,

Everything has been painted in a body shop or covered with stickers to achieve a finish that perfectly matches Nike's identity.

A complete pre-assembly of the structure was carried out in Longjumeau, in order to validate every detail before the official launch of the tour.

Four iconic cities for a national tour

The SportTour stopped in four major French cities, in this order:

1. Paris
2. Nantes
3. Saint-Étienne
4. Marseille

At each stage, the public was invited to freely participate in the sporting activities on offer, in a spirit of discovery and sharing.

A comprehensive logistics setup, designed for entertainment

For this project, Choup's mobilised a fleet of four complementary vehicles:

• 1 ShowRoom XL2 transformed into a Nike exhibition space
• 2 transport trailers, dedicated to equipment and installations
• 1 lorry towing a trailer equipped with a basketball hoop, a central feature of outdoor activities

This configuration made it possible to combine logistics, visibility, sporting entertainment and brand experience in a single, perfectly coherent package.